Cape Town, October 2012: Fancourt, South Africa?s leading leisure and lifestyle destination on the Garden Route, has appointed AfricaCreate to represent them within the burgeoning Oriental travel market. This underscores the company?s commitment to reaching out in particular to China as one of the powerhouse BRIC (Brazil, Russia, India and China) countries, counting among the world?s largest high-growth emerging economies, with high-income earners who not only love to travel, but many of whom have a passion for the game of golf.
Based in the Chinese capital of Beijing, AfricaCreate will be servicing the needs of the travel industry in this country, on behalf of Fancourt. With their special focus on the African and China market, they will play a key role in bridging the challenges presented in terms of the significant socio-economic, language and cultural differences between the two.
Says Fancourt Sales and Marketing Director Carl Reinders: ?China is an important growth market forSouth Africa, and with increasing interest shown in the Garden Route as part of their itineraries, it makes sense to extend our focus here. The appointment of AfricaCreate will not only assist us in dealing with language barriers, but also in preparing to host Chinese guests.?
AfricaCreate?s focus is marketing South Africa?s hotels and other hospitality products in China. The company has already driven the successful marketing of several key destinations, attractions, hotel chains and resorts among Chinese travellers, and Fancourt is set to benefit from their innovative strategies to unlock this emerging market. Fancourt hopes to attract the growing number of keen golfers among them with their award-winning golf courses, and also to generate interest in the other leisure and family facilities here, with conference business to follow.
The team at AfricaCreate is adept at marketing, sales, and project management of tourism brands, and is well positioned to present Fancourt to China?s leading tour operators, travel and tourism media and government agencies, drawing on strong relationships sustained over many years.
Set within 613 hectares of lush countryside, Fancourt is home to two luxury hotels and spa, and boasts three award-winning Gary Player-designed golf courses, (Montagu, Outeniqua and The Links). Recently singled out among the world?s 10 Best Golf Resorts on CNNGO, the online travel hub of CNN, this popular holiday destination provides a quality vacation with plenty of excitement and activity for families and individual travellers, in a setting that is quite simply spectacular. It is also a member of The Leading Hotels of the World.
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